SaaS . SEO outreach automation

Automated backlink outreach pipeline for a SaaS SEO team

A SaaS company wanted more high quality backlinks without hiring a full outreach team. We built an n8n workflow that finds relevant sites, pulls contact details, checks traffic and authority, writes tailored emails with AI and tracks every reply in a single table. Outreach runs every day with minimal manual input.

At a glance

Client type:

SaaS company

Main problem:

No structured process for finding prospects. Manual research and email writing. Hard to track replies and results.

Solution:

Automated n8n workflow for prospect discovery, email generation, sending and reply tracking.

Key outcomes:

Outreach runs on autopilot. All replies visible in one place. Less time on repetitive tasks.

Overview

This SaaS client knew backlinks were important for their SEO, but outreach was slow and inconsistent. Their team were sending manual emails when they had time, with no central record of who had been contacted and what the reply was.

The challenge

  • No structured process for finding new outreach prospects.
  • Manual research for each site and contact email.
  • Manually written emails that varied in quality and tone.
  • Hard to see which sites had replied, what they charged or how strong their traffic was.

What we built

  • A competitor gap process that pulls in websites and pages that link to similar tools but not yet to this client.
  • Automated scraping of each prospect domain to pull basic traffic and authority metrics using DataForSEO or similar APIs.
  • Email discovery using Hunter to find likely outreach contacts for each site.
  • Dynamic email generation using OpenAI so each email references the site and stays on brand.
  • An n8n workflow that sends the initial outreach email, follows up if there is no reply and reads replies.
  • Replies parsed and written into a central table showing domain, traffic, authority, price and any notes.

The impact

  • Outreach runs on autopilot with a steady flow of new prospects contacted every week.
  • The team can see all replies and prices in one place and choose the best opportunities.
  • Less time spent on repetitive research and manual email writing.
  • A cleaner view of which outreach tactics lead to the best links over time.

Tools used

  • n8n
  • DataForSEO or similar traffic and authority source
  • Hunter
  • OpenAI
  • Google Sheets or database for logging responses
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